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Island Records approached us to help them launch ‘Big Bad’, MOBO winner Giggs’ groundbreaking new album.

Fitting in with the theme of a larger than life action movie, we created a mural that burst out into the street with tanks and helicopters failing to bring down the super-sized Giggs.

As the centrepiece of a wider marketing push, the mural received extensive write ups in the press as well as hundreds of thousands of impressions on social media. This combined coverage enabled the album to top the UK R&B Charts for only the second time in Giggs career.